Friday, January 28, 2011

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Wednesday, January 26, 2011

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Monday, January 24, 2011

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We all know the Facebook story or at least saw the movie. A site for college kids to publish their pictures became an Internet phenomenon. But while grandma may now be posting what she ate for breakfast, the real revolution Facebook has created is for advertisers. Brands are salivating at the prospect of reaching the 500 million users who collectively spend over 700 billion minutes a month on Facebook.

In 2011 and beyond, Facebook will become one of the most important marketing channels in the world. Already, Facebook is on track to generate more than $2 billion in ad revenues in 2010, far surpassing earlier estimates of around $1 billion, and will likely skyrocket past that figure in 2011, as more marketers shift budgets from TV, radio, and print to the social realm. Proctor & Gamble got a head start on this move by recently announcing it would transfer the majority of its daytime TV advertising budget to social platforms like Facebook and Twitter.

And, it’s not just Facebook that’s having an impact on marketing. In fact, all social media – from Twitter and blogs, to forums and YouTube – is having a profound impact on how consumers interact, find products, get deals, shop, and get information. For marketers, that means social is no longer just a channel, but an integral part of a strategic marketing plan. Social media now impacts all of a brand’s marketing campaigns, with free viral “sharing” beginning to surpass paid marketing channels like search engine marketing, display, and print advertising at driving large audiences to campaign pages and brand websites.

To be sure, brands are already spending on social media marketing-– but 2011 will likely see a huge surge in investment into social as Facebook, Twitter, and all things social become increasingly measurable and ROI-focused. The investment in online advertising iw predicted to set a new record in 2011, growing 14 percent to $51.9 billion, up from $45.6 billion in 2010, according to Borell Associates. Two of the fastest-growing segments of online advertising are the local sector and social media.

So what will the social media marketing landscape look like in 2011? Here are four predictions based on our work with hundreds of top brands to measure, track, analyze their social media marketing programs.

Social media will kill the TV star – Okay, “kill” may be a stretch but did you know that more people play Farmville than watch daytime TV? A recent study by Deutsche Bank found that 7.5 million people tune into Oprah every day, whereas 43 million people play a Zynga game each day. In contrast to advertising on TV, targeted social media campaigns offer brands the ability to deliver relevant messages with precision to specific, highly engaged audiences –0 and present them with compelling offers and instantly-redeemable coupons.
In contrast to the “lean back” experience offered in front of the TV, social media brings brands and consumers closer together than ever before. TV watchers may see a brand flash before them on the screen, but game players may see an offer from your brand within a game they are playing, and be offered free game credits for taking a survey, referring a friend, or making an immediate in-game purchase of one of your products.

The Groupon effect is here to stay — Consumers today have a “deal mentality”. With the rise of daily deal sites like Groupon, flash sales sites like Gilt, and myriad coupon sites, consumers don’t want to buy a product unless they feel they’ve gotten a great deal on it. What’s more, customers now expect recognition and rewards for spreading the word about deals, discounts, and exclusive opportunities. They don’t just want a good deal, they want an even better deal for promoting deals to others!
Most brands now use Twitter and Facebook to publicize deals, and an increasing number are experimenting with Groupon and other deal sites, but future sales belong to marketers who not only publicize their promotions, but reward sharing in real-time so buyers have a strong incentive to spread the word and extend the reach of every campaign.

Mobile is social According to Facebook, there are more than 200 million active users currently accessing Facebook through their mobile devices, and these mobile users are twice as active as non-mobile users. With the emergence of location-based services like Foursquare and Facebook Places, the integration of social and mobile is growing ever stronger.
Today, not only are we constantly connected via our mobile devices, but as our friends discover content, deals, and discounts, they share them with us – spreading brand campaigns directly from phone-to-phone. People are beginning to expect that relevant content, including advertising, will reach them via the friends or contacts they trust. Some of the fastest-growing segments of mobile marketing include mobile coupons that customers can use by presenting a barcode on their phones to scanned at checkout; iPhone apps that allow price comparison, product searches, and immediate transactions; and Foursquare-type services that allow businesses to reward frequent store visitors with discounts and promotions. The best mobile marketing promotions and content are those that can be shared.

Sharing is the new search — While Google will continue to prosper in 2011, the role of “sharing” in how people discover information, deals, and products is changing how we search and what we search for. News finds us. Fun, entertaining content finds us. Deals and discounts find us.
In fact, from our own research across Meteor Solutions’ customers, we found that influencers –- those who share your campaigns across their social graph –- can directly influence 40 to 60 percent of all visits to an advertising campaign page. More and more, people will get product information through the social graph –- instead of directly from a brand advertiser. Search will remain the most efficient way for people to find something specific, but sharing will become the most efficient way for relevant, useful, and entertaining content to find us.

Marketers need to create campaigns that go beyond interrupting consumers with advertising, and create content that’s highly useful and easily shareable –- such as contests, deals, promotions, inside information, and product reviews. The social graph is creating effective ways for marketers to reach audiences at scale.

Social media is no longer just a way for consumers to waste a few minutes looking at funny cat photos. Today, Facebook and other social channels are becoming the way people interact with the larger world around them –- and brand marketers are going to make sure they’re not too late to the party.

Ben Straley is the CEO of Meteor Solutions, a company offering website tracking and content sharing tools to advertisers and publishers. He’s also the lead instructor for the University of Washington Certificate Program for Advanced Interactive Marketing. He can be reached at ben@meteorsolutions.com or @meteorsolutions.

Next Story: Winklevoss twins on Facebook lawsuit: It’s not about the money Previous Story: RunKeeper sprints to the top of the charts with fitness free promotion

With Google worth more than $200 billion based on nearly $29 billion in revenue last year, and Facebook worth $50 to $70 billion based on less then $2 billion in revenue last, it’s easy to call Facebook’s current valuation hype. Why then would so many investors be willing to purchase a stake in Facebook for so much? We take a look.

The Global Advertising Business

While it’s hard to find hard numbers on the total global advertising market, one report we found from 2009 pegged global ad spending at more than $440 billion. What does this have to do with Facebook and Google? Well, the primary revenue source for both businesses is advertising. One of the best ways to value a business is by analyzing the broad market that is involved in. While Facebook’s Credits business is growing rapidly thanks to the explosion in social games, it still accounts for a small portion of Facebook’s revenue (although it could definitely grow significantly).

While Facebook and Google will most likely never have the majority of all global advertising, this $440 billion figure is a great place to start.

Internet Advertising Growth

The next step is to take a look at internet advertising as a percentage of the total global advertising market. According to the IAB, the total Internet advertising market for the first half of 2010 was approximately $12 billion. If we were to project for the total year, we’d guess that the total Internet advertising market will be around $28 billion as revenue tends to pick up toward the fourth quarter.

That means Internet advertising still only accounts for less than 7 percent of the total global advertising market. Overall, we can make a reasonable prediction that this market will at a minimum double in size as consumers’ attention turns to Internet-powered devices. That would be extremely conservative. If we expect that Internet advertising is going to balloon, as most people in the industry believe, we could make a much more aggressive prediction that Internet advertising could potentially grow to 25 percent of the total advertising market, especially if consumer attention continues to shift in that direction.

That means there’s an additional $80 billion in annual advertising up for grabs on the high end, and an additional $28 billion on the low end.

The Lion’s Share

So who’s playing for that $28 billion? Right now Facebook and Google are the primary competitors in the space, with many other companies, like Twitter, looking to capture large portions of that market. If we were to look into the future and predict that at some point in the next five years, Facebook and Google combined will have 60 percent of that market (not unreasonable considering Google’s revenue is already greater than the entire internet advertising market), and it’s split 50/50, Facebook will be generating $7 billion a year in revenue.

However, if the market is going to grow to the size that we believe, Facebook could bring in $24 billion a year in advertising revenue, a figure which Google basically already has right now.

Marketing Budgets

While the IAB has its own measurement of online advertising, there is a portion of company budgets which falls into “marketing” and both Google and Facebook are also going after those budgets as well. This means there’s easily billions of dollars to be spent on alternative advertising solutions. Take Groupon and LivingSocial, for example. These companies, combined, could easily generate more than $5 billion in revenue this year alone.

As such, we’ll see both Google and Facebook try to get in on the action as the deals market explodes. Facebook has already launched its own deals product, based on Places, and Google has already attempted to acquire Groupon for more than $5 billion. If Facebook can get a piece of these budgets, you could easily see the company adding billions in additional revenue through such sources if successful. For the time being it’s not clear whether or not Facebook Deals will eventually become a new revenue channel on its own; however, we can just about guarantee Facebook will try to get a piece of this explosive market.

With this in mind, I’d say it’s somewhat reasonable to expect at least a few billion in annual revenue through new marketing products for small businesses within the next 5 years. This would bring Facebook up to $27 or $28 billion a year in revenue.

Sizing Things Up

With all this (theoretical) revenue, Facebook actually would have to be worth $200 billion, right? Well, if the market stays the same as it is today (which it of course won’t), Facebook would have a market cap of a little more than $200 billion if valued at a revenue multiple similar to Google’s (similar businesses, similar valuations). That’s awesome! So from the perspective that investors can purchase shares at a $50 billion to $70 billion valuation, and Facebook will have been a great buy!

Can you predict the global market?

Well, if all of the projections which I just laid out are accurate, it actually isn’t that unreasonable. However, there are a lot of things that need to take place in order for these projections to come true. One of those things is that the economy needs to continue to grow for the next five years or more. While things are on the up and up, there’s no guarantee that things will grow quickly. It could take 10 years for the Internet advertising market to grow to the size we projected (instead of five). If that happens, your annual return on a Facebook investment will suddenly be slashed. As such, global market trends will impact your investment.

Is Facebook just hype?

Another perspective is trying to predict where Facebook will be in 10 years. Given that the company has only been around for seven years or so, it’s hard to predict where a company like this will be in a decade. Ultimately, it’s very unlikely that Facebook will just disappear, however it’s definitely something that should be considered. If Facebook fails to perform as expected, and misses projections at any point during the next five to 10 years, Facebook’s valuation would be damaged.

More importantly, if Facebook doesn’t continue to expand or at least maintain its grip on the attention economy (where consumers are spending their time), Facebook’s value to advertisers would drop dramatically and suddenly a large portion of the aggressive market share predicted earlier, will be wiped out.

All things considered

With all of these things taken into consideration, the only remaining component of making the investment is determining what other opportunities you will have to do with that money over the next five years or more. If you think the Internet advertising market is going to definitely grow and that Facebook will simply dominate that market, expecting the company to be worth $100 billion to $200 billion is not completely illogical.

However, if you are conservative, think the market will take five years to double in size and that Facebook will have a smaller fraction of it than expected, other investments would look much more attractive. If you’re a gambler who’s extremely bullish on the Internet advertising business, a Facebook investment really isn’t a horrible bet. Best of all Facebook Credits, or an alternative revenue stream that we don’t know of yet, could prove explosive as the company marches toward 1 billion users.

This means Facebook jaw-dropping valuation of $50 billion (and upwards of $70 billion based on other private transactions), is not that ridiculous as long as Facebook continues to play its cards right, successfully capturing a growing fraction of internet advertising revenue. Keep in mind: All the cards must be played right.

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Tuesday, January 18, 2011

Affiliate Making Money

or if you aim big you can even advertise with Google Adwords and pay only if someone clicks your add:http://google.com/adwords4. Consider me your real business friend and start your first link exchange with my blog: ad my link to your blog or website and I shell do the same adding your link over here on http://realbucksonline.blogspot.com/ Also consider that I will post a new method of making real bucks online every week so stay connected here via bookmark or RSS feed.
Ok: I am just a average guy like you, who aims to make a real buck on the net.
Now let*s face it: it is hard enough to put cents on cents in a few ptc sites and expect to earn a decent living by that. Plus that all this so called business to be payed to click it*s like rolling the dice: you*re never sure finally you get the money. So what*s the catch with this game?
The most important thing in it is to get referrals : directly or rented ones. And the second important thing is to relay on the most trusted and stable sites. This is like betting on the most probable winner with a Team of Betters behind you.
Now,the first rule in business is to MEAN it. Not necessarily to be mean but to be serious about it. So if you think to make a living online you must be serious, hard working and learn it every step of the way. By all means you will get to SUCCEED IN TIME. With the second important thing, related to paying and stable sites you can get help from average experience or custom search on the net for top paying sites on Google. The really heavy duty thing is to build a Team of Referrals. According to this, the most affordable approach is to rent them with the amount of money you already earned on a site. The difficult part is to convince a direct referral to join in your downline and be active on every day. This is like direct-sales in the real world: 50% chances (or less) to make them buy something which is more a game than a business. The rest of 50% is advertising or make believe (super-fantasizing) that something is useful and generates a sort of monthly real income. This fantasies go from promises of other great deals to even promises of 10(ten!) dollars per click:) And believe me, there are sites which ”offer” more than that, even the moon from the sky, just to get you join their scam. There are two kind of experiences related to this ”make believes”: one is to be a realistic guy by nature and the second is to try things until they prove lies. Everyone is preferring the first category except the advertisers, who are preferring the second one. Well, if you want to really be in the first category, and play this ptc game, you have to discern between a real buck and a promised one, in Neverland. You may say that each and every dime is just a promise in the ptc virtual world, until that dime profs it*s real in your pocket. It*s true but that does not mean you stop discerning reality from dreams. You must keep your goal to make real money online, gather experience and build a system that really works keeping you satisfied with your decent earnings and little, indecent losses.
That is why I thought of a system for everyone to get referrals. Scroll down and find out how much you will pay for it!
(just kidding Stay tuned on this site and you will found it soon. Have a winning day everyone!

Every day, more and more people go online to find a way to make money. Here are some ways you can exploit the power of the Internet.

Sign in with eBay – Despite the downturn in the economy, people are always very nice to the U.S. dollar on eBay. All you need do is to set up an account with them and with PayPal and both are free. Once you have done this take some time to gather all the things you already have, and no longer want or need, and begin to list them on eBay. Be sure to take good pictures and descriptions of your articles are great. Thereby significantly increasing your sales.

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Friday, January 14, 2011

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Matt Schneider wrote “As intelligently noted at Hot Air, defaulting on one’s debts is not exactly “fiscally conservative,” not to mention the wisdom of following this advice is doubtful given that a Republican-induced economic collapse…”

A few questions for Matt: can you please elaborate on how not extending the debt ceiling is “defaulting on one’s debts?” More specifically, on what partifular debts will be be unable to *avoid default* if the debt ceiling is not raised? For example, if we commence bringing the troops home right now and close a bunch of overseas bases, will that save enough money such that we don’t need to increase the debt ceiling in April (I believe that is when it is expected to be reached). How about if we abolish the Departments of Education, Energy, HUD, etc.? If we make drastic cuts to such government entities, are we STILL going to default on anything? Or is the threat of default simply a concept to hide behind for those who want to continue unsustainable spending?

Take a look at: http://en.wikipedia.org/wiki/2010_United_States_federal_budget

Using 2010 as a baseline, we brought in 200 billion more in revenue than what is described here as “mandatory” spending. That suggests after mandatory spending, we could use the remaining 200 billion to operate the Federal Government. Further, I bet a bunch of what is listed as Mandatory Spending in the Wikipedia link is not really that. There’s about 600 billion of unspecified “other mandatory spending” in there, much of which is probably hooey. And commencing the restructuring of Social Security and Medicare/Medicaid would similarly provide more headroom. So, the Dept of Education disappears? So what? The Dept of Ed we have totday didn’t exist before 1979. Did the country collapse without it? No. (In fact, Education was both better and cheaper.) Same with the Dept of Energy. Will the country collapse without the Dept of Energy? No. They don’t produce any energy. Same goes for 90% of our bloated government. We need courts. We need defense. (Though we’d be fine with a fraction of what we spend on defense now.)

Hard cuts are just that. HARD. Does not mean they don’t need to be made.

If the approach to a “debt ceiling” is to raise it every time it is reached, it’s not a debt ceiling at all. It’s a fat guy who gets fatter every day, with a legal commitment in writing to start a diet tomorrow. Always tomorrow.

What is more evil? Making hard cuts while we (perhaps) still can? Or kicking the can down the road to GUARANTEED PAINFUL, GUARANTEED COLLAPSE?

When two laws conflict, how are they reconciled? If we have a law that obligates us to spend, and a law that says we can’t spend any more, why is your default resolution that the “don’t spend any more” law is the one that must yield?

Curious to hear what you think.

Regards,

So Christmas has been and gone. Are you now facing the New Year and wondering how you can keep up the Christmas spirit and goodwill for the coming year? Well, it certainly helps when you know how to do so for free from your own home.

There are so many simple ways to volunteer or donate to charity by giving up a small amount of your time or re-purposing some money you would normally have spent. So here’s a list of five of the best quick and easy ways to volunteer or donate to charity. Bookmark the list of charities and use it to do the rounds weekly!

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Skip1.org

This is a great concept — it’s a site which makes you think about how much money you waste on frivolous things. You nominate something which you will give up, say a lunch or newspapers for a month. Then you donate that same amount of money to feeding a hungry child.

Yes, you’re handing over money to charity, but it’s money you would have spent anyway. It’s also easy to share news of your donation with your friends via social networks, and hopefully convince a few of them to skip something for charity too.

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Free Rice

Free Rice has been around a while, but it’s so good it’s worth making sure it’s on this list. Play a simple, addictive trivia quiz and Free Rice will donate rice for each of your correct answers. This is a free and simple way to give whenever you have a free moment. Read more on FreeRice here.

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Causes

There are a number of things you can do using Causes, including raising awareness for your chosen charity and helping to raise funds for them. By far the easiest way to donate money with Causes is to set up a birthday or holiday fund. This way, instead of receiving presents from friends and family, you simply ask them to donate the money on your behalf. It takes about two minutes to set up, since you can log in with Facebook Connect – just choose the charity and you’re set!

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Charity Gifts

Here’s another easy way to spend your money on charity instead of something you were already going to pay for. Instead of giving gifts to your friends, give them the knowledge that you have donated to charity on their behalf. The Donation4Charity website searches all the big charity gifting sites (such as UNICEF, WWF and Oxfam) and lets you search the gifts according to how much money you have available to spend. Buy a goat for charity for about the same price as a modest gift!

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Sparked

Spend 5-10 minutes donating your expertise to charity: Give website feedback, brainstorm fundraising ideas or help design an awareness campaign. This is what they need help with – if you can spend a few minutes working on it then you’ve made a difference to a real charity with just a moment of your time. Read more on Sparked here & get going!

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And many, many more!

There are so many great ways to donate your time to charity — the sites listed above are just a few. Here’s some more great articles which introduce many more you might like to try.

Introducing Jumo – The Social Network for Social Good
How To Easily Coordinate Volunteers Using Volunteer Spot
5 Crowd Funding Websites To Support Your Favourite Charities, Bands & Projects
Find Volunteering Opportunities Near You with VolunteerMatch
10 Search Engines To Help The Environment
5 Cool Edutainment Games You Can Play and Also Donate To Charitable Causes
5 Websites To Lend A Hand & Make A Difference To The World

What are your favourite sites for donating your time to charity? Do you appreciate charity gifts given on your behalf? Let us know in the comments!

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Thursday, January 13, 2011

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News Corp considers MySpace sale, what happened? - Lost Remote

After slashing 47% of its staff earlier this week, News Corp is considering selling the struggling MySpace, among other strategic options, Bloomberg reports. MySpace relaunched as an entertainment hub in October, ...

Monday, January 10, 2011

Making Money Your

This, of course, will upset some people. Let me give my disclosure: I’ve never been foreclosed on.

But many years ago I lost a house due to lack of money (after my first business, but before my second, third, fourth).

Close family members also have lost homes when I was younger and it had a profound impact on me. I also know many people in the process of foreclosure and I get the pain that it causes

Nevertheless, there is a positive side to foreclosure.

1) People have more money. This is common sense. If you aren’t paying $2500 a month on your mortgage then you have an extra $2500 a month to spend. Many of the foreclosures are occurring not because people lost their jobs (although that’s certainly part of it) but because mortgage rates got adjusted higher after scam mortgage issuers enticed borrowers with artificially low starter rates. The rates got higher, the borrower couldn’t pay, so he stopped. Hence, more money each month to spend for the borrower.

So what do people do with the money? They pay down credit card debt. Its no surprise that since mid-2009, when foreclosures began going through the roof, that the stock of PRAA (the largest credit card debt collector) has gone up almost 300%. And their competitor, ASFI has gone up almost 500%! People don’t enjoy being in debt and giving up on the mortgage allows them to pay down and consolidate their smaller debts. Again, you can argue with this, but the proof is in the strong ability of the companies that buy debt from the banks to collect on those debts. Additionally, personal consumer expenditures are at an all-time high. You can argue if this is good or bad. People stop paying their mortgage, they start buying things at the local mall, personal spending goes to all-time highs. Fact. Is this good? Well, more spending ultimately leads to more jobs. So you decide.

2) Foreclosed houses are cheap for investors. This is common sense as well. If the bank owns a home all they want to do is get rid of the property and get it off the books. The banks are overloaded right now with foreclosed properties. You can buy many properties for 10% of what they were initially sold for or less. The downside is that you are buying them “as is”, i.e. the bank did not make any repairs and the prior owners probably left the home in a state of extreme disrepair. But if you are handy, have the money, and want to work hard at navigating the loopholes and disadvantages of buying a foreclosed home then the advantages are extreme (you make a lot of money). At some point the opportunity for investors is so great that a floor will be put in place on housing prices.

3) You can stll live in your home after you stop paying. I’m not recommending people stop making mortgage payments. The disadvantage is that your credit becomes so bad you might not even be able to rent again after you finally get evicted. But actually getting kicked out of your home after you stop paying the mortgage is often a six to eighteen month process depending on the lender and the state. So you have a place to live while you plan the next big move in your life, all the while you save the amount you would’ve spent on mortgages (and probably the money you would’ve spent on basic repairs).

4) Unemployment rate will eventually go down faster. This seems weird – why would unemployment go down faster. Here’s the basic idea: unemployment, like any market, is a function of supply and demand. Supply of jobs matched by the supply of demand for those jobs. The more people who own homes (i.e. are prevented from making a quick move) the more problematic it is for employers who want to hire people because their supply is purely local, i.e. the people who live in the surrounding area. The more supply there will be around the country. This doesn’t matter as much now with a 9%+ unemployment rate (there is plenty of supply) but as the economy continues to improve, this will make an enormous difference.

5) Banking regulations will improve. The banks are a mess and every day it seems there is a new scandal about who was foreclosed on inappropriately. This is a national shame and embarrassment. Already banks have slowed down their foreclosure rates (so the benefits of numbers 1-4 will keep increasing) as they look through their regulations and improve things so this doesn’t happen again and to as great an extent.

Ultimately the pain, embarrassment, and financial distress of being foreclosed on is not worth the benefits. But short-term, the foreclosure process is one part of the process of how a capitalist economy heals itself. Consumers end up with more money, employers have more possibilities to fill jobs (once things improve), other debts get paid off, spending goes up (temporarily), and banks improve their regulations.

Weekly Pulse: GOP Plays Chicken with the Debt Ceiling

By Lindsay Beyerstein, Media Consortium blogger

Sen. Jim DeMint (R-SC) is calling for a "big showdown" over the upcoming vote to raise the nation's debt ceiling to $14.3 trillion from $13.9 trillion. The debt ceiling is simply the maximum amount the government can borrow.

Congress routinely raises the debt ceiling every year. It's common sense: Since the government has already pledged to increase spending, Congress must authorize additional borrowing. (Remember that the government is now forced to borrow billions of extra dollars to pay for tax cuts for the wealthy, which Republicans insisted on.) If the ceiling isn't raised, the United States will be forced to default on its debts, with catastrophic consequences.

Why would default be catastrophic? The principle is the same for countries and consumers alike: If you have a good track record of paying your bills, lenders will lend you money at lower interest rates. If you don't pay your bills on time, or default on your obligations altogether, lenders will demand higher interest rates.

Congressional Republicans say they oppose raising the debt ceiling because they favor fiscal responsibility. This kind of rhetoric is the height of recklessness. The interest on our debts is a big part of government spending. Even idle talk about defaults could spook some creditors into raising interest rates on U.S. debt and cost taxpayers dearly.

Steve Benen of the Washington Monthly quotes Austan Goolsbee, chair of the White House's Council of Economic Advisers, who says that congressional GOP members are flirting with the "the first default in history caused purely by insanity."

Making work pay (for real)

An astonishing 80% of full-time minimum wage workers can't afford the necessities of life, according to new research by labor economist Jeannette Wicks-Lim of the Political Economy Research Institute, featured on the Real News Network.

Wicks-Lim argues for a two-part solution to the crisis of working poverty in America: i) raising the federal minimum wage to $12.30/hr from $7.50/hr; ii) Increasing the earned income tax credit to 40% of income. She estimates that these two policy changes would raise the income of a minimum wage worker from $15,000 to about $36,000 at a manageable cost to employers and taxpayers.

Her proposal is a revamp of President Bill Clinton's attempt to "reform" welfare by cutting social service benefits and shifting government spending to tax credits. Currently, the Earned Income Tax Credit is a subsidy for the working poor that is designed to "make work pay"--i.e., if workers aren't making enough in wages to secure a decent standard of living, the government provides an income subsidy to reward them for working.

However, if a decent standard of living remains out of reach for 80% of full-time minimum wage workers, Wicks-Lim argues that the minimum wage is too low and the subsidies are too modest to achieve the stated goal of making work pay.

Colorado minimum wage inches up

Speaking of minimum wage issues, Scot Kersgaard of the Colorado Independent reports that the minimum wage in the state ticked up from $7.25 an hour to $7.36 on January 1. The modest increase represents the annual adjustment for inflation. Every bit counts, but Colorado families are falling further behind. According to a new report by the Denver-based Bell Policy Center, 8.3% of working families in Colorado live below the federal poverty line, which is $22,050 for a family of four. Fully one-fourth of Colorado families do not earn enough to meet their basic needs, which requires an income approximately twice the FPL, according to the report.

Colorado is one of only 10 states that automatically adjust their minimum wages for inflation.

Wage theft epidemic

Unscrupulous employers are stealing untold millions of dollars from hardworking Americans, Dick Meister reports in AlterNet:

The cheating bosses don't take the money directly from their employees. No, nothing as obvious as that. The employers practice their thievery by underpaying workers, sometimes by paying them less than the legal minimum wage. Or they fail to pay employees extra for overtime work, or even force them to work for nothing before or after their regular work shifts or at other times. Some employers make illegal deductions from employee wages. And some withhold the final paycheck due employees who quit.

In New York City alone, an estimated $18 million worth of wages is stolen every week. Workers in the restaurant, construction, and retail sectors are at increased risk of wage theft. Wage thieves disproportionately target undocumented workers because they assume that these employees will be less likely to report the crime.

Debt collection from beyond the grave

The dead don't tell tales, but they have been known to sign debt collection papers, Andy Kroll reports in Mother Jones. Martha Kunkle died in 1995, but her printed name and signature appear on paperwork filed by the debt collection agency Portfolio Recovery Associates as late as 2006 and 2007. The ruse was discovered and PRA, facing a fraud lawsuit, agreed in 2008 that the "Kunkle's" documents couldn't be used in court. That didn't stop the agency from trying to use them again in 2009.

The attorney general of Missouri has announced that he will investigate whether any of Kunkle's handiwork was used to support debt collection in his state. The attorney general of Minnesota is already investigating whether debt collectors have used fraudulent paperwork in court.

This post features links to the best independent, progressive reporting about the economy by members of The Media Consortium. It is free to reprint. Visit the Audit for a complete list of articles on economic issues, or follow us on Twitter. And for the best progressive reporting on critical economy, environment, health care and immigration issues, check out The Mulch, The Pulse and The Diaspora. This is a project of The Media Consortium, a network of leading independent media outlets.

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